Jojo Qiao

Your Chinese Executive Coach and Advisor in London

I am a certified executive coach with a passion for developing people. I specialise in helping executives negotiate the challenges that arise in cross-cultural environments between the West and East.  

I have a proven track record of achieving significant results with leaders, founders and executives from a wide range of industries. Working together, I can help you to unlock your potential by achieving enhanced clarity and perspective.   Having personally founded and run successful companies in both China and the UK, I am particularly well-qualified to help others make a similar East to West transition.

My extensive background also means I understand the demands of performing effectively at a senior level. To get to know each other better, I always offer a free one-hour introductory session to ensure that we are the right fit.  

Let me help you to reach your full potential.  

Latest Video

In this episode, we sit down with Geoff McDonald, former Global Head of HR for Marketing and Communications at Unilever, as he shares his raw and deeply personal journey from the heights of corporate success to the depths of depression—and how that experience transformed his life’s purpose. January 25th, 2008. Midnight. Geoff woke up in his UK home thinking he was having a heart attack. His fingers were tingling, his heart was racing, the bedsheets were drenched in sweat. The next day was his eldest daughter Jennifer’s 13th birthday, but when she burst into the room that morning, all he could say was: “Please go away.” Hours later, he was diagnosed with anxiety-fueled depression. Here was a successful executive—good salary, happy family, senior position—asking himself: “Why am I depressed?” But Geoff made a life-saving decision that day: he refused to be burdened by stigma. He talked openly with his family, friends, and colleagues. In his darkest moments, it was love and hope—those two emotions—that kept him alive. Four years later, Geoff lost a close friend to suicide. Someone full of light and energy who couldn’t bring himself to ask for help. That night, lying in bed, Geoff realized: “This is an injustice.” We’re all mental beings—we have minds, emotions, bodies, and spirits. So why is it okay to ask for help when we’re physically ill, but not when we’re struggling mentally or emotionally? That realization led Geoff to leave Unilever in 2014 and dedicate his life to breaking down the stigma around mental health. Today, he works globally as an advocate, activist, and consultant, helping organizations create cultures where people genuinely feel safe to ask for help.

Companies we have worked with

Companies we work with

Clients we have helped

Jojo helped me to figure out where my career will be! Having worked for Bosch for more than 20 years, I felt like I needed to have a change in my career. Therefore, we mapped out what my perfect day would be, and the answer appeared so clearly!

Jojo is well equipped to help executives and legal professionals to succeed in a cross-cultural environment. She is fluent in English and Chinese, and she understands western and Chinese culture. I highly recommend using her, particularly in professional service firms!

I have been working with Jojo for a few years. I highly recommend her as an Executive Coach for your team. Her unique background allows her to communicate with our Chinese staff extremely easily, but she also works seamlessly with our German colleagues.

Jojo is a good listener - she understands what I am saying and is happy to let me talk through issues, concerns and objectives without being overly didactic about it. She summarises well and seems to understand my specific set of circumstances. I am so happy to have met Jojo and I am more than willing to recommend her to anyone else who is seeking to bring a bit of clarity to their lives.

How can I help you achieve your potential?