I am a certified executive coach with a passion for developing people. I specialise in helping executives negotiate the challenges that arise in cross-cultural environments between the West and East.
I have a proven track record of achieving significant results with leaders, founders and executives from a wide range of industries. Working together, I can help you to unlock your potential by achieving enhanced clarity and perspective. Having personally founded and run successful companies in both China and the UK, I am particularly well-qualified to help others make a similar East to West transition.
My extensive background also means I understand the demands of performing effectively at a senior level. To get to know each other better, I always offer a free one-hour introductory session to ensure that we are the right fit.
Let me help you to reach your full potential.

In this episode, James Kong, a 79th-generation descendant of Confucius, shares his extraordinary journey growing up in London while carrying a centuries-old legacy. From balancing school life in the UK with family rituals in Qufu, to realizing that Confucianism is not about what to think, but how to think, James reveals how he turned tradition into a living philosophy. He discusses the real meaning behind ancestral ceremonies, the art of respectful disagreement, and how Confucian values like self-discipline, empathy, and integrity can shape leadership, entrepreneurship, and even football coaching. James also introduces Kong Academy — a new program that brings Confucian principles into modern education, helping students and professionals build confidence, purpose, and cross-cultural understanding. Whether you’re interested in culture, leadership, or personal growth, this conversation shows how ancient wisdom can stay deeply relevant in today’s global world.































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